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Enterprise & Marketing

Why study Enterprise and Marketing?

The Cambridge Nationals in Enterprise and Marketing will offer opportunities to develop business skills demanded by employers in the UK today. They will enhance the learner’s readiness for the world of work by developing transferable skills such as: planning, research and analysis, working with others and effective communication. It is designed with both practical and theoretical elements, which will prepare students for further study of qualifications in enterprise, marketing or business.

What will I learn?

Pupils studying Enterprise and Marketing will develop and extend their understanding in the following areas:

Unit R064: learners will understand the main activities that will need to happen to support a start-up business and what the key factors are to consider when starting up a business. Learners will understand how and why customer segmentation is used and how to target a customer market. They will also develop an understanding of how to attract and retain customers, the techniques to use when developing products and how to investigate what makes a product viable. These elements will provide learners with underpinning knowledge and understanding for completion of Units R065 and R066 within this qualification, as well as developing transferable knowledge and understanding to allow for progression onto related study.

Unit R065: Learners will be able to identify a customer profile for their own product design, develop market research tools and use these to complete market research for their product. Learners will use their research outcomes to generate product design ideas, assess their strengths and weaknesses and work collaboratively with peers to gain feedback to inform final design decisions. Learners will complete financial calculations to select a pricing strategy and determine whether their proposal is viable. On completion of this unit, learners will have gained some of the essential skills and knowledge required when considering starting a business, but also the transferable skills of self-assessment, providing and receiving feedback, research and evaluation.

Unit R066: They will be able to pitch their product proposal to an external audience after completing a practice pitch, and complete a review of both their pitching skills and product proposal, using their learning from this qualification, self- assessment and feedback generated. By completing this unit, learners will know how to use a combination of branding and promotional methods that complement each other and appeal to a specific customer profile. They will gain the crucial skills of professionally pitching to an unknown audience. This will help to prepare them both for employment situations such as interviews and for starting up a business in the future, while also developing the transferable skill of presenting information to others in a clear and persuasive manner.

How will I be assessed?

This is the equivalent to a GCSE qualification and is graded from Level 1 Pass to Level 2 Distinction*

• 50% of the marks will be awarded for Unit R064: Enterprise and marketing concepts. This is a 1 hour 30 minute written examination.

• 25% will be based on Unit R065: Design a business proposal. This is assessed internally via externally moderated coursework.

• 25% will be based on Unit R066: Market and pitch a business proposal. This is assessed internally via externally moderated coursework.

What can I do after I’ve completed the course?

• Vocational qualifications (QCF) Understanding Business Enterprise, Preparing for a Business Venture (Levels 2 & 3)

• Apprenticeship e.g. Business Administration (Levels 2 & 3)

• Cambridge Technical Award in Business (Levels 2 & 3)

• A Level Business; Applied Business; Travel & Tourism (Level 3)

For more information please contact the Academy on 01384 253722